Write your cancellation policy as a ladder, not a rule
A single cancellation rule is either too harsh at 72 hours or too soft at 2. What every business we know actually operates is a ladder — here is how to set the rungs.
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A single cancellation rule is either too harsh at 72 hours or too soft at 2. What every business we know actually operates is a ladder — here is how to set the rungs.
Deposits, reminders, confirmations, double opt-in. We have the numbers across 9,400 accounts, and only two of the four move the needle much.
Half the businesses that start with us are on paper or a spreadsheet, not another app. That migration is a different job, and here is how it actually goes.
Commission pricing looks friendly on a quiet month. Here is the arithmetic on a busy one, and the second-order problem it creates for where your bookings come from.
Every removal raised completion. Account creation, the address field, the confirmation step, and three others that felt necessary right up until we measured them.
Calendars are one of the hardest things to make accessible and one of the easiest to get wrong. Notes from rebuilding ours twice.
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